About the shop.

An independent optical boutique and full-scope eye care practice inside the Fresh Market Shoppes — and, by public vote, the island’s best eyewear shop three years running.

Who we are

Independent, on purpose.

Eyeland Optique pairs a comprehensive eye exam with a frame collection you will not find anywhere else on Hilton Head Island. Lindberg from Denmark, Chopard from Switzerland, l.a. Eyeworks, Orgreen, Lunor, Vuarnet — handmade, independent houses chosen one piece at a time.

The practice combines more than 40 years of optometric expertise and master opticianry. Every exam uses current diagnostic technology, and every frame is fitted by an ABO-certified optician. Clients can book a private personal-shopping appointment to take their time with the collection — a habit that began out of necessity and became the way we prefer to work.

Outside the shop, the team supports Pockets Full of Sunshine, the Hilton Head Choral Society, The Children’s Center, and the Palmetto Bluff Women’s Association.

Awards

Voted the island’s best.

Readers of The Island Packet have voted Eyeland Optique Gold, Best Eyewear Shop three years running — alongside back-to-back honors for Best Eye Care.

2025
  • GoldBest Eyewear Shop
  • SilverBest Eye Care
2024
  • GoldBest Eyewear Shop
  • SilverBest Eye Care
2023
  • GoldBest Eyewear Shop
  • GoldBest Eye Care

Awarded by public vote in Lowcountry’s Best · The Island Packet & The Beaufort Gazette. See the official listing →

In the press

Written about.

Three feature articles in CH2 Magazine, plus a local profile — each one written by a journalist who came in and spent time on the floor.

Expert commentary

Asked, four years running.

LOCAL Life magazine has turned to Billy Simmons, LDO, ABOC as its named eyewear and lens-technology expert in its annual trends coverage every year since 2022.

Come see

Book with the island’s
best eyewear shop.

Schedule an Exam Browse Collections